The conversations between street photographers are often cut short, what might be considered rude behaviour – checking over the shoulder of the person you’re talking to and/or walking off mid-sentence – is perfectly acceptable outside any Fashion Week show. One of the questions that usually gets asked is “Where are you off to next?”, or “Are you going to___” fill the blank with any of the ‘Big Four’ names. These places monopolise press coverage and the direction of trends. Right now the running order for the womenswear circuit begins with New York, then London, Milan and Paris. Of course, there are fashion weeks happening all over the world – Malta Fashion Week anyone? – but, for second-tier cities it is hard to be heard against all the noise from the established Big Four.